Business-to-Business (B2B) e-commerce is on the rise, and mobile apps like pdlr are playing a significant role in this trend. According to a report by Forrester, B2B e-commerce sales are expected to reach $1.8 trillion by 2023, with a compound annual growth rate of 12%. Here are some key statistics on the use of mobile apps in B2B e-commerce:
Mobile apps account for a significant portion of B2B e-commerce traffic. In a survey of B2B e-commerce professionals, 58% reported that mobile app traffic accounted for at least a quarter of their total traffic.
Mobile apps are driving B2B e-commerce sales. In the same survey, 53% of respondents reported that mobile app sales accounted for at least a quarter of their total sales.
B2B buyers prefer mobile apps for purchasing. A survey by Accenture found that B2B buyers preferred using mobile apps for purchasing, with 65% stating that they preferred using a mobile app to make a purchase.
Mobile apps offer a more personalized shopping experience for B2B buyers. Mobile apps can provide personalized product recommendations and make it easier for buyers to track their orders and shipments.
Mobile apps can improve customer loyalty in B2B e-commerce. A study by Invesp found that mobile app users are three times more likely to return to an e-commerce site than non-app users.
In conclusion, mobile apps are an important part of the B2B e-commerce landscape. They drive traffic and sales, offer a more personalized shopping experience, and can improve customer loyalty. As the B2B e-commerce market continues to grow, mobile apps will become increasingly important for businesses looking to succeed in this space.